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The Founder's Guide to Consumer App Monetization: Part 1
Deep dive into effective consumer monetization strategies
Insights
Consumer Tech
29.10.2024
Built for the Audacious
Built
on Expertise
for Success
with Conviction
for the Audacious
Built on Expertise
Our investment team, with over 20 years of expertise, inspires and shapes possibilities with you.
Built for Success
The best of us - to bring out the best in you. Our in-house domain leaders are at your disposal from Day One - allowing you to scale better, faster.
Built with Conviction
Built with Conviction
One of One. From Day One. All In.
These are the core principles that allow us to bring our undivided focus and true partnership ethos to every founder. When we go, we go all in.
Urban Company
We invested in Urban Company during their MVP days and doubled down as they became full-stack, going against conventional wisdom.
FirstCry
We backed FirstCry’s omnichannel approach when it was not in vogue, and the need for a vertical player in the category was questioned.
Meesho
We invested in Meesho when e-commerce in India looked overcrowded, partnered through their pivot to a horizontal platform as they became India’s largest true e-commerce marketplace.
Spinny
We backed Spinny’s distinctive full-stack model when the used-cars market was teeming with funded players. Spinny is today the uncontested market leader.
Swiggy
We backed Harsha’s logistics-first vision for food delivery in 2015 when the space was hyper-competitive with multiple well-funded teams.
Paytm
We backed Paytm’s pivot in 2010 from a mobile VAS company, partnered across stages, investing >$100M through the journey.
ShareChat
We joined hands with Sharechat when the team was still in college and no one believed in the idea of a social network for Bharat.
Acko
We partnered with Acko before the launch of their product, backing their vision to build India’s first digital-native insurer.
PlaySimple
We partnered with PlaySimple from when they had only two titles to one of the biggest gaming exits in the Indian startup ecosystem.
NoBroker
We invested in NoBroker when the trust in India’s proptech space was at a low. It disrupted the status quo to become India's largest real estate platform.
Urban Company
We invested in Urban Company during their MVP days and doubled down as they became full-stack, going against conventional wisdom.
FirstCry
We backed FirstCry’s omnichannel approach when it was not in vogue, and the need for a vertical player in the category was questioned.
Meesho
We invested in Meesho when e-commerce in India looked overcrowded, partnered through their pivot to a horizontal platform as they became India’s largest true e-commerce marketplace.
Spinny
We backed Spinny’s distinctive full-stack model when the used-cars market was teeming with funded players. Spinny is today the uncontested market leader.
Swiggy
We backed Harsha’s logistics-first vision for food delivery in 2015 when the space was hyper-competitive with multiple well-funded teams.
Paytm
We backed Paytm’s pivot in 2010 from a mobile VAS company, partnered across stages, investing >$100M through the journey.
ShareChat
We joined hands with Sharechat when the team was still in college and no one believed in the idea of a social network for Bharat.
Acko
We partnered with Acko before the launch of their product, backing their vision to build India’s first digital-native insurer.
PlaySimple
We partnered with PlaySimple from when they had only two titles to one of the biggest gaming exits in the Indian startup ecosystem.
NoBroker
We invested in NoBroker when the trust in India’s proptech space was at a low. It disrupted the status quo to become India's largest real estate platform.
Helping audacious founders reach PMF and go beyond for 20+ years
13
Partnered with 13 unicorns from Seed/Series A stage
$75B
Our portfolio companies have created $75B (25%) of India’s total tech market cap
4X
Elevation-backed companies are four times more likely to raise their next round
Our Perspectives
Insights on tech, startups and more. Read Team Elevation's perspectives on building audacious companies.
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Creating a Million Millionaires with Infinyte Club | Day One
Ankita Tandon and Joylita Saldanha, Co-founders, Infinyte Club
Podcasts
Consumer Tech
11.09.2024
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Investing in Maxim AI
Building Infrastructure of AI Adoption
Memos
B2B SaaS + AI
20.06.2024
