Episode Description

"Can we be the happiness and wellness reinforcement provider to an entire nation?"

That's the bold vision Prashant Sachan is bringing to life with AppsForBharat. He passionately believes in building a foundation of trust, especially critical in the devotion space, ensuring that every aspect of AppsForBharat enriches, rather than exploits, the spiritual journeys of its users.

This thoughtful approach to product building underpins the culture of AppsForBharat, which today has more than 3 million people turning to its Sri Mandir app to fulfill their spiritual and devotional needs every month. Prashant advises that if a product isn't receiving sharp user love, it's crucial to keep iterating and changing until it does — a philosophy evidenced by the unparalleled customer love for Sri Mandir.

We are delighted to bring you an illuminating conversation between Amit Aggarwal (Principal, Elevation Capital) and Prashant, where they deep dive into the early days of AppsForBharat. They discuss the acute need to provide reliable digital resources and access to services to enable devotion as a large offline behaviour to move online.

In this episode, you will gain insights on:

1. Market gap that sparked the idea for AFB
2. How Prashant’s personal experiences influenced the company’s mission
3. Serving different user personas in the devotion space
4. First signs of PMF
5. Journey to monetization
6. When should founders raise capital