About this Role
As a digital Marketing manager, you'll take ownership of developing the company's all marketing activities, will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
The ideal candidate is obsessed with marketing at scale, is outcome-oriented and has a demonstrated track record of creating step change growth for B2C businesses and the ability to thrive in a high velocity start-up environment.
- Execute campaigns from start to finish, driving collaboration with stakeholders and leveraging the right internal processes and evaluate the effectiveness of campaigns in achieving their stated objectives.
- Primary responsibility will be to work closely with all the digital marketing channels. Tactics will likely include Social Advertising, Mobile, Video, Inbound calling, Email, Webinars, Mobile calling campaigns and partnering with other critical marketing groups such as web management.
- Develop and lead a disciplined Marketing planning and subsequent go-to-market process that is built on rigorous metrics and a focus on ROI. Ensure that the planning process and key decisions are supported by fact and consumer insight vs. "art" and "intuition". Continually measure Marketing allocation and course-correct as marketplace conditions warrant.
- 4+ years of relevant digital marketing experience, developing multi-channel content strategies.
- Must have performance Marketing experience in Internet/Ecommerce/new age companies and proven track record for developing B2C growth marketing strategies that deliver tangible business result
- Online/Interactive Experience – Successful managing large-scale online operations; including e-commerce platforms. Additionally, strong attention to the user experience, cross channel digital journeys and oversight developing both strategic and tactical digital plans for an online operation (be it stand-alone or blended as a portfolio). Experience developing or overseeing Interactive Marketing plans with an understanding of the current online customer acquisition channels. Experience with E-Mail, Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile.
- Passion for Digital – Strong, deep passion for everything digital and mobile. As they are the most disruptive innovations across the globe, thriving in an ever changing, highly demanding, unsettled environment.
- Entrepreneurial/Start-up Experience – Experienced the challenge, and thrill, of building a brand or business from the beginning, or have a passion for transformation.