How Vertical Quick Commerce is Disrupting Food, Fashion & More...

Published

5th August 2025

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Manish Advani and Ashray Iyengar

Episode Description

🛍️ New SummitUp episode!

Quick commerce in India has evolved far beyond its grocery roots.

While horizontal platforms race to add ever-growing SKUs, a new wave of vertical specialists is reimagining entire categories - delivering hot coffee and fresh snacks in 10 minutes and enabling try-before-you-buy fashion experiences.

But what does it really take to build a successful vertical quick commerce startup in these categories?

In this episode, Manish Advani and Ashray Iyengar from our consumer tech practice join Viswanathan V (Head of Marketing) for a deep dive into the two most exciting vertical opportunities in quick commerce: food and fashion.

The conversation explores:

> Why hot beverages and snacking are perfect entry points for quick food delivery

> How try-and-buy is solving fashion's biggest online shopping problem

> The operating models and challenges in quick food and fashion

> Building trust when speed seems too good to be true

> Emerging niches in baby products, premium grocery, and beauty

…and more

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