How Vertical Quick Commerce is Disrupting Food, Fashion & More...

Published

5th August 2025

Share

Manish Advani and Ashray Iyengar

Episode Description

🛍️ New SummitUp episode!

Quick commerce in India has evolved far beyond its grocery roots.

While horizontal platforms race to add ever-growing SKUs, a new wave of vertical specialists is reimagining entire categories - delivering hot coffee and fresh snacks in 10 minutes and enabling try-before-you-buy fashion experiences.

But what does it really take to build a successful vertical quick commerce startup in these categories?

In this episode, Manish Advani and Ashray Iyengar from our consumer tech practice join Viswanathan V (Head of Marketing) for a deep dive into the two most exciting vertical opportunities in quick commerce: food and fashion.

The conversation explores:

> Why hot beverages and snacking are perfect entry points for quick food delivery

> How try-and-buy is solving fashion's biggest online shopping problem

> The operating models and challenges in quick food and fashion

> Building trust when speed seems too good to be true

> Emerging niches in baby products, premium grocery, and beauty

…and more

Related

Harnessing Better Experience And Innovative GTM: Marketplaces Unleashed Part 3

Exploring the last two pillars of our marketplaces framework through case studies

Insights
Deep Dives

03.08.2023

Vridhi: Reimagining Home Lending For Bharat's Self-Employed

Ram Naresh Sunku, Co-founder, Vridhi Home Finance

Podcasts

11.12.2024

Investing in Atlys

Building the world’s largest digital visa provider

Memos
Memos

21.09.2023

Built for the Audacious
Subscribe to our newsletter
Delhi-NCR, India
1502, 15th Floor, One Horizon, Sector 43, DLF Phase V, Golf Course Road, Gurgaon 122002
Bengaluru, India
9th Floor, Unit No. 902 and 903, Campus 31, RMZ Ecoworld, Sarjapur-Marathahalli, Outer Ring Road, Bellandur, Bengaluru, 560103
© 2025 Elevation Capital.