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It's a typical workday in 2024. As you settle into your desk, you instinctively open a browser tab to ChatGPT - a digital reflex as natural as checking your email. For many, AI assistants have become the new Google, answering queries with precision and speed. It's almost hard to remember how we managed without them.

But this is just the tip of the AI iceberg. What started with assistants has exploded into a myriad of applications, reshaping our digital landscape in ways both profound and unexpected. Content creation, marketing strategies, and creative processes that once took days now materialize in hours, if not minutes. The boundary between ideation and execution has blurred, setting new benchmarks for productivity across industries.

Yet, the story of GenAI extends far beyond the workplace. On our smartphones, AI-powered photo editors transform amateur snapshots into professional-grade images with a single tap. Language learning apps powered by AI provide personalized tutoring, adapting to our unique learning styles and paces. Perhaps most intriguingly, AI companions are carving out a new niche in our social lives, offering conversation, emotional support, and even friendship to millions.

What's particularly fascinating is how these applications behave differently across platforms. An AI tool that sees sporadic use on desktop might become a daily companion on mobile, or vice versa. These divergent patterns of engagement reveal not just the versatility of AI, but also the nuanced ways in which we interact with technology across different contexts of our lives.

As we stand at this juncture, two years into the GenAI revolution, it's clear that we've moved beyond the initial hype. We're now in a phase of real-world integration, where AI is weaving itself into the fabric of our digital lives in ways both expected and surprising.

In this two-part series, we aim to provide a comprehensive snapshot of this evolving landscape and our areas of excitement in GenAI consumer tech.

Part One takes stock of the current state of consumer-facing GenAI applications across mobile and web platforms, uncovering trends and insights on their adoption, and the emerging use cases.

Our analysis revealed interesting trends and learnings that we believe would serve as a critical benchmark for founders to form an opinion on how GenAI capabilities are advancing and the market at large. We hope this report offers a nuanced understanding of how GenAI is shaping user behavior and transforming our digital experiences.

Stay tuned for Part Two, focusing on AI adoption in India and exploring exciting opportunity areas where innovative founders can make their mark.

Cover Image Credits: Midjourney