MOC: Setting New Standards In Patient-First Cancer Care

Published

2nd April 2025

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Dr. Vashistha Maniar, Dr. Ashish Joshi & Manish Jobanputra

Episode Description

“We are obsessed with patient experience and outcomes. EBITDA is just a byproduct.”

This philosophy has guided MOC Cancer Care and Research Centre to profitable growth while delivering exceptional chemotherapy care through 24 community cancer centers. Founded by four medical oncologists, MOC began with a vision to bridge the massive gap between expensive private hospitals and overcrowded government facilities. Today, MOC is India’s largest network of purpose-built centers that focus exclusively on delivering standardized, high-quality cancer care closer to patients' homes.

MOC’s model built on the two cornerstones of enhancing the cancer patient's journey and improving the medical oncologist's experience has proven remarkably successful. What's even more impressive is their roster of 48 medical oncologists with zero attrition - unheard of in an industry where doctor mobility is the norm.

In this conversation with Mayank Khanduja (Partner, Elevation Capital), co-founders Dr. Vashistha Maniar, Dr. Ashish Joshi and COO Manish Jobanputra discuss their journey of creating a standardized, patient-centric cancer care delivery system.

In this episode, you will gain insights on:

> Identifying the structural inefficiencies in India's cancer care system

> Scaling standardized care across multiple centers

> Creating a dual focus on patient journey and caregiver experience

> Building doctor satisfaction through autonomy and support

> Achieving growth through patient outcomes

and more…

Written by Mayank Khanduja

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