Rupeek is a fintech firm in the gold lending space in India. Started in 2015 as an asset-backed lending marketplace, Rupeek is disrupting traditional brick-and-mortar lending models. Rupeek leverages technology to operate with a branchless model and passes the benefit of lower operational costs to the end customer. Rupeek is on a mission to bring transparency in the gold loans lending space and contributing to the India growth story by monetizing India’s idle gold to generate liquidity which will increase economic activity.