WishLink is enabling creator-led commerce through personalized storefronts curated by influencers, with a tech stack that drives transparent and measurable attribution, and thus creator payouts. The team is building towards offering creators access to the largest selection of brands and products to work with, to maximize their earning potential. WishLink is also building a deep product stack that solves end-to-end for brands; from inventory sharing and selection, workstream & logistics management, to performance measurement and analytics. These factors are key for brands of all scales and categories to explore creator-led sales as a scalable, profitable, and prominent growth channel. We are one of the earliest investors in Wishlink, investing in them at Seed stage.