Seekho: Building the 'Netflix for Learning' | Day One

Episode Description

"We had just one month of runway left, and that was in a fixed deposit."

This moment of truth in May 2022 sparked a bold decision that would define Seekho's trajectory. With their backs against the wall, co-founders Rohit Choudhary, Keertay, and Yash took a leap of faith - they made the platform paid-only, with a subscription model. The bet paid off spectacularly, and today, Seekho boasts more than 500,000 paying subscribers.

In this fascinating conversation with Amit Aggarwal (Principal, Elevation Capital), Rohit takes us through his journey of building a "Netflix for learning" targeted at the masses. Seekho makes learning easy and fun - with a learning-focused OTT platform that's tapping into India's massive appetite for bite-sized, engaging educational content.

Rohit's journey is filled with counterintuitive decisions - from charging users upfront in a market known for its aversion to paying for content to running a lean team of just 18 people at this scale. These choices, driven by a deep understanding of the Indian consumer and a commitment to efficiency, have set Seekho apart.

In this episode, you will learn about:

1. Identifying and serving the learning needs of the masses
2. Evolution of Seekho’s supply engine
3. Hiring for cultural fit rather than specific skills
4. Balancing engagement and monetization for a consumer app