Parameshwari heads Corporate Communications, including social media initiatives, at Elevation Capital. She has over 12 years of experience in communications strategy, writing, and editorial services, and has worked in firms such as McKinsey & Company, EY, Think360.ai, and Routledge India. Her academic qualifications include a Master's Degree in English from Presidency College, Kolkata, and a Bachelor's Degree in English Honours from Loreto College, Kolkata.
People share knowledge, lessons learned, values and culture through stories.
I have always loved stories; and I believe that clear, precise communication is one of the most effective and efficient ways of storytelling. People share knowledge, lessons learned, values and culture through stories. The objective of corporate storytelling is to generate brand awareness about a company, and convey its history, milestones, ethics and promises. At Elevation, I have the opportunity to learn from and share inspiring stories of our visionary founders and portfolio companies, and to express the Fund’s values in the narrative.