
The New Physics of Influence: How consumer brands are built in 2026
Insights
Consumer Brands
04.11.2026
Vasundhara is an AVP at Elevation where she focuses on the consumer sector across both early and growth stages.
I grew up in Kanpur to founder-parents, and a chance bet on an international high school led me to Stanford University for undergrad. The Bay Area changed my worldview of what’s possible, and I stayed for 8 years, but always nurtured an itch to come back to India (probably a sense of patriotism - that working for my own country matters!)
I believe that distinctive, thoughtful consumer experiences bring joy and inspiration in the life of the customer. I am privileged to meet founders who reimagine these and believe this as their core mission. My goal is to bring 100% every day to support and enable these individuals, no matter the job that is to be done.
"My core belief is that outlier outcomes are shaped by daily choices. Founders who obsess over the details, make customer-backwards choices, and in that journey, demonstrate extraordinary grit, the odds eventually turn in their favour."

