India's $25 Billion Embedded Fintech Opportunity

Financial services are getting seamlessly woven into our everyday digital experiences. From pay-later options on your favorite shopping app to getting instant insurance while booking travel - embedded fintech is transforming how we access financial products.

In this episode, Vaas Bhaskar andKshitij Jayakrishnan from our fintech practice join Viswanathan V to decode the massive embedded fintech opportunity in India. The conversation explores how consumer platforms can leverage their unique advantages to unlock new value pools by embedding financial services.

Among other things, they discuss:
➤ Why large consumer platforms need to think about embedded fintech
➤ Framework for platforms to choose which financial products to embed
➤ The $25B revenue opportunity from consumer distribution pools and infra plays
➤ Key success factors and learnings from early movers
➤ Infra opportunities enabling this transformation

Related reading: Our latest report from The Bottomline series, ‘Reaching a Billion’, explores how fintechs can acquire and serve India’s billion-plus users through contextual financial services.