Episode Description

In this episode, Chirag Chadha (VP, Elevation Capital) speaks to Minu Margeret (Founder and CEO, Bliss Club) on Bliss Club’s journey of transforming women’s active lifestyle wear in India.

Founded in 2020, amidst the COVID 19 pandemic, Bliss Club started out as a community for women who move. The community helped Minu uncover deep insights into the gaps in the space and led to the realization that women in India are extremely underserved by incumbent activewear brands, which she then set out to solve with the brand. In a short period of time, the brand has scaled rapidly while maintaining best-in-class NPS and retention metrics. Elevation partnered with the company as the first investor at the Seed stage by leading the $2.5 Mn round and deepened its commitment to the company by investing super pro-rata in the recently announced $15 Mn Series A. Listen to Minu as she walks us through her early days, the importance of and learnings from community & team-building in the company’s journey, Bliss Club’s framework for evaluating opportunities, dealing with self-doubt as a solo founder, and the opportunity that lies ahead for the brand.

Episode Summary

00:43 - Introduction to Bliss Club

02:22 - Bliss Club’s early days; what was the initial thesis?

04:25 - Minu’s framework for evaluating opportunities and experimenting at Bliss Club

12:20 - What ‘Community’ means to Bliss Club, how they built and leveraged it

18:50 - Building a rockstar team at Bliss Club

24:40 - Biggest challenges in the journey; struggles as a solo founder

28:58 - Opportunities for Bliss Club going forward