Episode Description

We're excited to welcome Ankit Garg and Chaitanya Ramalingegowda, the founders of Wakefit, to the Elevation family. In this special conversation with Chirag Chadha (Principal, Elevation), they explore the company's journey from its roots in the online mattress space to becoming a leading name in home and sleep solutions in India.

Chaitanya and Ankit state that everything they have built to date is centered around listening to consumers, and not being able to do that is what scares them the most. Wakefit currently operates at a revenue scale upwards of ₹1,000 crore and is on the path to becoming profitable in FY24.

Wakefit’s differentiated and full-stack approach on the backend allows it to consistently deliver high-quality and value-for-money products. It is taking its winning online formula from mattresses and successfully replicating it in the furniture category. Today, Wakefit runs India’s largest furniture factory.

Join us in this episode, where you will gain insights on:

1. What makes a D2C company

2. How advertising alone does not make a brand

3. Fostering a culture of frugality

4. Expansion beyond mattresses

5. Controlling every aspect of the supply chain

6. Wakefit’s omnichannel approach