Minu is a national level ultimate frisbee player and started Bliss Club with the aim to craft insanely comfortable activewear, specially made for Indian women. She often found herself (and women around her) complaining about recurring issues such as poor fit, improper materials, and lack of functionality when it came to activewear, and therefore decided to jump in. Bliss Club is on a mission to spread happiness through movement and believes that fitness encapsulates how people feel both physically and mentally. Along with its products such as "The Ultimate Leggings", Bliss Club has also built a community of thousands of women across social media, who engage with each other to discuss fitness journeys and motivate each other.