Traditional brokers have a poor onboarding process — they typically provide consumers with large PDF files of the insurance plans and benefit details and leave them to navigate the details and requirements. New employees have to sift through massive printed booklets to determine which health insurance plan and other benefits best fit their unique situations. Founded in 2019 by Ben Hale, Colton Shields, Landon Fielding, Jake Parkinson, Brite is a benefit decision software that helps employees pick the right employer benefits for them and their dependents. The decision tool is integrated with “digital benefit guides” that provide recommendations for employer benefits