Factors.ai is a next-generation augmented marketing analytics platform which empowers marketers to make better decisions. Factors.ai powers better analytics through its search based goal-driven marketing analytics product that automatically finds insights on the data and is as easy to use as a "Google Search". The company unifies data across systems and and delivers relevant personalized insights on key metrics, trends, outliers to the marketer through powerful Machine Learning based algorithms. Impressed with the team's deep undersatnding of the space, we joined hands with them as they started building the product in the first half of 2020