Founded in 2012 by Tanvi Malik and Shivani Poddar, High Street Essentials (HSE) owns and operates two brands - FabAlley and Indya, united by a common mission to make great design accessible to all Indian women and to lead the way towards a more inclusive and fashion forward world. FabAlley and Indya are leading women's fast fashion brands specialising in affordable western wear and innovative ethnic-fusion wear respectively. HSE retails it's products across online platforms and ~500 offline touch-points.