The Souled Store

Founded in 2013, and based out of Mumbai, The Souled Store is India’s largest fan merchandise destination and a casual-wear brand. The company has partnered with 150+ pop culture franchisees and sports teams including Disney, Marvel, WWE, Game of Thrones, Looney Tunes, Mumbai Indians, Chennai Super Kings and Liverpool FC. It manufactures products for both men and women, spanning T-Shirts, Sweatshirts, Shirts, Polos, Bottom wear, etc. Over the last 2-3 years, the company has broadened its product portfolio to non-licensed casual wear / basics, which it sells under its own brand. The company retails its products largely through its own channels (web, app and store) and considers being direct-to-consumer core to its DNA as it enables them to drive customer retention and control working capital tightly.