Founded in 2015, Wakefit has emerged as India's leading omni-channel Sleep & Home brand. Wakefit started out by solving for the sleep category in the online space with a significantly superior and affordable mattress offering. Over time, Wakefit has evolved into an omni-channel business with offline presence through EBOs & a broader Sleep and Home brand with offerings spanning Furniture and Accessories. The company's customer backwards DNA has been it's strength from Day 1 and has led to crucial design choices including operating with a full stack model. Owning and controlling manufacturing, logistics and distribution allows Wakefit to create delightful experiences for the Indian consumer by delivering superior value at affordable prices.